DORO Doro: Swedish Precision for Life’s Third Act

Now Doro, coming out of Sweden with that Scandinavian clarity of purpose, they’ve been refining their craft for decades. What fascinates me about their approach is how they blend accessibility with dignity. Their PhoneEasy series doesn’t announce itself as an “old person’s phone” – it just works beautifully for anyone who appreciates thoughtful design.

The Doro 7030 clamshell brings that satisfying flip action with widely spaced, raised buttons that give you feedback you can feel. Their smartphones like the Doro 8080 incorporate a unique interface with action-based navigation – “call,” “view,” “send” – rather than expecting folks to understand complicated app ecosystems.